It can be anxiety inducing, I get it - especially if you’re someone who considers themselves to be more right brained (a.k.a. more of an ideator) than left brained (i.e. an integrator).

Most of the clients on my roster are innovative and visionary, whose time and energy is best placed putting together their next product or service or creating content to market and sell it.

They’re usually better at zooming out to look at the bigger picture than zooming in to see the finer details, and from my perspective, would do well to be at the front end of their business helping people and making money rather than in the back-end, laying the foundations for all of that to be built on.

If this sounds like you, and you need a helping hand with all of the techy boring bits so you can stay firmly in your zone of genius, let me take the work off you that you shouldn’t be doing (just because you could, doesn’t mean you should!), so you can direct your focus into the things that are going to get the greatest return on your time and energetic investment.

Exhaustion and frustration be gone - check out the services I offer below.

let's work together

/ website roadmap

Services

The 5 checkpoints I use to drive your website build from start to finish.

Whatever the website type, you can rest assured that I have the education and experience to get your user-friendly online home fully functioning and operational, so people can find you and your offers.

this includes:

this is for you if:

enquire

/ website roadmap

Services

The 5 checkpoints I use to drive your website build from start to finish.

Whatever the website type, you can rest assured that I have the education and experience to get your user-friendly online home fully functioning and operational, so people can find you and your offers.

this includes:

this is for you if:

enquire

01. Web Development
I will take care of the entire build of your website (both front and back). I can work with a web designer, or a pre-designed theme.

02. Optimisation
I also make sure to develop for multiple devices, so that your page is as user friendly as it possibly can be.

03. Project Management
I will head up the whole thing, and oversee the completion of each and every task. If you are outsourcing the copywriting and graphic design, don’t worry - I can make recommendations and referrals so you don’t have to source the contractors alone.

04. Tech Support
Also included is tech support on the day of launch, to make sure everything runs smoothly and seamlessly. If there are any creases that need to be ironed out, I’ve got you covered.

05. x2 Review Stages
It’s really important to me that you’re 100% happy with the finished product, which is why your package includes 2 review stages, so that you can make suggestions for edits and adjustments. I will revise and resubmit quickly and efficiently if any edits are necessary.

06. x4 Q&A Videos
To give you more control over your website, and hand over some of the maintenance to your virtual assistant(s), ask me 4 questions and I’ll answer by Loom video so that you can add these to the standard operating procedures (SOPs) you have on file for future reference.
Paragraph.

/ website roadmap

Services

The 5 checkpoints I use to drive your website build from start to finish.

Whatever the website type, you can rest assured that I have the education and experience to get your user-friendly online home fully functioning and operational, so people can find you and your offers.

this includes:

this is for you if:

enquire

• You have a serviced based business, and need somewhere to show who you are, what you do and the people you help so you can book more clients.

• You have a product based business, and don’t yet have anywhere to house your e-commerce.

• You share information on Instagram and Facebook, but want to write longer form pieces of blog content, so you can build your SEO and increase your searchability.

• You have been making sales on a social media platform and that’s served you well so far, but you’re ready, willing and able to take things to the next level and have a website developed that makes you look more legit.

sounds like you?

/ website roadmap

Services

The 5 checkpoints I use to drive your website build from start to finish.

Whatever the website type, you can rest assured that I have the education and experience to get your user-friendly online home fully functioning and operational, so people can find you and your offers.

this includes:

this is for you if:

enquire

/ website roadmap

Services

The 5 checkpoints I use to drive your website build from start to finish.

Whatever the website type, you can rest assured that I have the education and experience to get your user-friendly online home fully functioning and operational, so people can find you and your offers.

this includes:

this is for you if:

enquire

01. Web Development
I will take care of the entire build of your website (both front and back). I can work with a web designer, or a pre-designed theme.

02. Optimisation
I also make sure to develop for multiple devices, so that your page is as user friendly as it possibly can be.

03. Project Management
I will head up the whole thing, and oversee the completion of each and every task. If you are outsourcing the copywriting and graphic design, don’t worry - I can make recommendations and referrals so you don’t have to source the contractors alone.

04. Tech Support
Also included is tech support on the day of launch, to make sure everything runs smoothly and seamlessly. If there are any creases that need to be ironed out, I’ve got you covered.

05. x2 Review Stages
It’s really important to me that you’re 100% happy with the finished product, which is why your package includes 2 review stages, so that you can make suggestions for edits and adjustments. I will revise and resubmit quickly and efficiently if any edits are necessary.

06. x4 Q&A Videos
To give you more control over your website, and hand over some of the maintenance to your virtual assistant(s), ask me 4 questions and I’ll answer by Loom video so that you can add these to the standard operating procedures (SOPs) you have on file for future reference.
Paragraph.

/ website roadmap

Services

The 5 checkpoints I use to drive your website build from start to finish.

Whatever the website type, you can rest assured that I have the education and experience to get your user-friendly online home fully functioning and operational, so people can find you and your offers.

this includes:

this is for you if:

enquire

• You have a serviced based business, and need somewhere to show who you are, what you do and the people you help so you can book more clients.

• You have a product based business, and don’t yet have anywhere to house your e-commerce.

• You share information on Instagram and Facebook, but want to write longer form pieces of blog content, so you can build your SEO and increase your searchability.

• You have been making sales on a social media platform and that’s served you well so far, but you’re ready, willing and able to take things to the next level and have a website developed that makes you look more legit.

sounds like you?

/ membership roadmap

Services

The 5 checkpoints I use to get your membership up and running.

If you’re wanting somewhere to host educational content so you can make monthly recurring revenue, I can get your members’ area ready and raring to go (and even automate all of the administrative bits) - no mundane manual labour required.

this includes:

this is for you if:

discontinued 

Services

this includes:

this is for you if:

01. Web Development

02. Optimisation


03. Project Management

04. Tech Support

05. x2 Review Stages

06. x4 Q&A Videos

/ membership roadmap

The 5 checkpoints I use to get your membership up and running.

If you’re wanting somewhere to host educational content so you can make monthly recurring revenue, I can get your members’ area ready and raring to go (and even automate all of the administrative bits) - no mundane manual labour required.

EVERYTHING IN THE WEBSITE ROADMAP, I.E.:

as well as:

7. A Payment Gateway
In order to make your client feel safe enough to make payment, you need to ensure your gateway is secure. I’ll build out an easy payment gateway for your members to check out on, that’s as quick as it is slick, and really efficient for tracking sales made and revenue generated.

8. A Members Area
You need somewhere to host your curriculum content for your clients to consume and digest, and so the Membership Roadmap includes a membership area. Within this, we can add signposts to drive traffic to your Facebook community, because of course - whilst the content is what gets people in, it is the community that keeps them there.

discontinued 

Services

this includes:

this is for you if:

• You are an educator or coach who typically provides higher ticket done for you services, but wants to offer something lower priced, to serve those who have smaller budgets.

• You want something lower ticket to add to a funnel, as these entry level products are the easiest to upsell to.

• Monthly recurring revenue would make your business feel sustainable as well as profitable - it suits you better to have your cash flow consistent.

• You have a large audience of people to help and market/sell a membership to organically, and/or the budget to spend on paid advertising to promote it.


sounds like you?

/ membership roadmap

The 5 checkpoints I use to get your membership up and running.

If you’re wanting somewhere to host educational content so you can make monthly recurring revenue, I can get your members’ area ready and raring to go (and even automate all of the administrative bits) - no mundane manual labour required.

discontinued 

/ membership roadmap

Services

The 5 checkpoints I use to get your membership up and running.

this includes:

this is for you if:

discontinued 

If you’re wanting somewhere to host educational content so you can make monthly recurring revenue, I can get your members’ area ready and raring to go (and even automate all of the administrative bits) - no mundane manual labour required.

Services

this includes:

this is for you if:

01. Web Development

02. Optimisation

03. Project Management

04. Tech Support

05. x2 Review Stages

06. x4 Q&A Videos

/ membership roadmap

The 5 checkpoints I use to get your membership up and running.

If you’re wanting somewhere to host educational content so you can make monthly recurring revenue, I can get your members’ area ready and raring to go (and even automate all of the administrative bits) - no mundane manual labour required.

THIS INCLUDES EVERYTHING IN THE WEBSITE ROADMAP, I.E.:

as well as:

7. A Payment Gateway
In order to make your client feel safe enough to make payment, you need to ensure your gateway is secure. I’ll build out an easy payment gateway for your members to check out on, that’s as quick as it is slick, and really efficient for tracking sales made and revenue generated.

8. A Members Area
You need somewhere to host your curriculum content for your clients to consume and digest, and so the Membership Roadmap includes a membership area. Within this, we can add signposts to drive traffic to your Facebook community, because of course - whilst the content is what gets people in, it is the community that keeps them there.

discontinued 

Services

If you’re wanting somewhere to host educational content so you can make monthly recurring revenue, I can get your members’ area ready and raring to go (and even automate all of the administrative bits) - no mundane manual labour required.

this includes:

this is for you if:

• You are an educator or coach who typically provides higher ticket done for you services, but wants to offer something lower priced, to serve those who have smaller budgets.

• You want something lower ticket to add to a funnel, as these entry level products are the easiest to upsell to.

• Monthly recurring revenue would make your business feel sustainable as well as profitable - it suits you better to have your cash flow consistent.

• You have a large audience of people to help and market/sell a membership to organically, and/or the budget to spend on paid advertising to promote it.


sounds like you?

/ membership roadmap

The 5 checkpoints I use to get your membership up and running.

discontinued 

Services

Combining my teaching knowledge from the military with my technological expertise, I build highly structured courses and put all the necessary systems and processes in place to maximise your message delivery and make everything run like a well-oiled machine.

this includes:

this is for you if:

enquire

/ online courses roadmap

The 5 checkpoints I use to steer your course to destination: done.

Services

this includes:

this is for you if:

enquire

Combining my teaching knowledge from the military with my technological expertise, I build highly structured courses and put all the necessary systems and processes in place to maximise your message delivery and make everything run like a well-oiled machine.

/ online courses roadmap

The 5 checkpoints I use to steer your course to destination: done.

01. Web Development

02. Optimisation


03. Project Management

04. Tech Support

05. x2 Review Stages

06. x4 Q&A Videos

THIS TOO INCLUDES EVERYTHING IN THE WEBSITE ROADMAP, I.E.:

as well as:

7. A Payment Gateway
In order to make your client feel safe enough to make payment, you need to ensure your gateway is secure. I’ll build out an easy payment gateway for your members to check out on, that’s as quick as it is slick, and really efficient for tracking sales made and revenue generated.


8. A Personal Account for Students
One of the things I’ve come to learn is a particularly attractive benefit/feature to students, is having a personal account. This allows the student to individualise their experience as much as possible, and track the progress they’re making towards achieving their goals.

Services

this includes:

this is for you if:

enquire

• You have something you want to teach, that people need to learn. You don’t love the idea of capping your earning potential by exchanging time for money, so want to package your knowledge up as a digital product you can sell, time and time again.

• You know that you can serve more people if you provide a product rather than a service, and you want to make as much impact as possible on your clients, whether that be personally or professionally.

• You are experienced in a subject area that can be broken up into a number of teaching topics - you have so much to share that writing a blog post or recording a blog post simply isn’t enough; you want to show up for people in a bigger and better way.

• You like the idea of opening and closing doors periodically to launch a digital product, as this will make for large cash injections into your business you can use for investment.


sounds like you?

Combining my teaching knowledge from the military with my technological expertise, I build highly structured courses and put all the necessary systems and processes in place to maximise your message delivery and make everything run like a well-oiled machine.

/ online courses roadmap

The 5 checkpoints I use to steer your course to destination: done.

/ online courses roadmap

Services

Combining my teaching knowledge from the military with my technological expertise, I build highly structured courses and put all the necessary systems and processes in place to maximise your message delivery and make everything run like a well-oiled machine.

this includes:

this is for you if:

enquire

The 5 checkpoints I use to steer your course to destination: done.

Services

this includes:

this is for you if:

enquire

/ online courses roadmap

Combining my teaching knowledge from the military with my technological expertise, I build highly structured courses and put all the necessary systems and processes in place to maximise your message delivery and make everything run like a well-oiled machine.

The 5 checkpoints I use to steer your course to destination: done.

01. Web Development

02. Optimisation

03. Project Management

04. Tech Support

05. x2 Review Stages

06. x4 Q&A Videos

THIS TOO INCLUDES EVERYTHING IN THE WEBSITE ROADMAP, I.E.:

as well as:

7. A Payment Gateway
In order to make your client feel safe enough to make payment, you need to ensure your gateway is secure. I’ll build out an easy payment gateway for your members to check out on, that’s as quick as it is slick, and really efficient for tracking sales made and revenue generated.


8. A Personal Account for Students
One of the things I’ve come to learn is a particularly attractive benefit/feature to students, is having a personal account. This allows the student to individualise their experience as much as possible, and track the progress they’re making towards achieving their goals.


Services

this includes:

this is for you if:

enquire

• You have something you want to teach, that people need to learn. You don’t love the idea of capping your earning potential by exchanging time for money, so want to package your knowledge up as a digital product you can sell, time and time again.

• You know that you can serve more people if you provide a product rather than a service, and you want to make as much impact as possible on your clients, whether that be personally or professionally.

• You are experienced in a subject area that can be broken up into a number of teaching topics - you have so much to share that writing a blog post or recording a blog post simply isn’t enough; you want to show up for people in a bigger and better way.

• You like the idea of opening and closing doors periodically to launch a digital product, as this will make for large cash injections into your business you can use for investment.


sounds like you?

/ online courses roadmap

Combining my teaching knowledge from the military with my technological expertise, I build highly structured courses and put all the necessary systems and processes in place to maximise your message delivery and make everything run like a well-oiled machine.

The 5 checkpoints I use to steer your course to destination: done.

whatever obstacles you're facing, trust me, i have the solution.

I am more than equipped with the technological tools and techniques to make getting online easy for you.

Find out more on how I can help you with...


your website

your membership

your online course

your website

your membership

your online course

/ Ongoing services

As a freelancer, entrepreneur or SME, I understand you want to take the ‘busyness’ out of your business, which is why I offer ongoing support, to free up your time and energy to work on the things you’re good at and love.

I was asked over and over again if I could lend a hand beyond the scope of people’s roadmap projects... so it’s now on offer - I can support you in automating as many of your simple processes as possible. More complex tech troubleshooting ones that we can’t automate can be delegated to me!

Check them out

/ highway seo

/ dubsado roadmap

/ tech support

/ dubsado roadmap

Services

One of the most popular ways to work with me is on Dubsado. Dubsado is a business management platform designed to make your life easier and is incredibly common among online business owners. On it, you can build relationships, schedule appointments, and create workflows to streamline your projects from start to finish.

I wonder how much time and energy you spend right now, capturing leads and onboarding/managing clients when you’ve closed a sale?

Probably much more than you’d like to admit, right? Well, Dubsado makes those processes much more smooth and seamless.

What’s more, you can also take payments on Dubsado - you can have your ideal client avatar book a call (on a page that’s complete with an application form to qualify the lead), and, depending on the outcome of the call (yes I’d like to work with you in X, Y or Z way or no I wouldn’t like to work with you), you can place them in workflows that automate the next steps.

You can retarget ‘nos’ with sales emails further on down the road and onboard ‘yeses’ quickly and efficiently, directing them to the appropriate proposal, contract and invoice for the options they chose from.

I can’t even communicate how much time Dubsado has saved my clients. Don’t want to take it from me? Take it from one of my regulars, Vanessa:

“I’m Vanessa McIntosh, PhD - an award-winning Dr of Linguistics and owner/founder of Woo With Words. We offer messaging coaching and provide marketing services to online educators in the personal development and spiritual growth space, but given that we’re an agency, I was spending a LOT of time manually booking calls, writing out proposals, drawing up contracts and issuing invoices. In fact - I’d go as far as to say that I spent a full working day a week on administrative duties that weren’t a good use of my time or energy. Since working with Alec on my Dubsado, the onboarding and management of clients are 95% automated. Besides a few clicks of a button, the system does it all for me. I spend less time working on the things I don’t love and am not good at and more doing the things I am, like coaching, consulting, writing copy and designing graphics. I couldn’t recommend working with Alec enough. He sets me up for success. What’s cooler than cool about working with Alec, though, is that he doesn’t take a one size fits all approach. He tailors his service to each and every client - he’s actually added complex code to a couple of our forms to make sure they’re as aesthetically pleasing as possible. If you have any Qs about Alec please don’t hesitate to reach out. I’d be more than happy to answer them for you - I only wish we could clone him so that there were more Alecs to go around!”

- Vanessa McIntosh, Woo with words

If you need help with...

• Bringing in new clients quickly and easily using an automated onboarding process?

• A customisable look and feel (we can add your unique branding to the system and custom code anything that isn’t 100% a fit!)?

• Reusable templates for lead capture forms, questionnaires, proposals, contracts and invoices?

• Better client management through projects and workflows?

• Organised communication with emails, task boards, and client portals?

• A reduction in repetitive work with automations for recurring payments, confirmation emails, payment reminders, etc.?

We can do it all and more!

CLICK HERE TO book a call

/ Highway seo

Services

Are your pages up and running, but people aren’t finding them as quickly or as easily as you would like?

Are you struggling to get hits, and know that you’re leaving people to be helped and money to be made on the table, because people aren’t landing on your website?

I get it, you have an SEO problem.

There are people out there typing words and phrases related to you and your business into Google, but because your pages aren’t optimised for search engines, they aren’t landing on your site.

Luckily for you, I have the solution.

Introducing HIGHWAY SEO…

A package to get your pages optimised for search engines, so that they drive traffic to your site.

This offer is divided up into three parts.

1) First, we jump on a call and map out your SEO strategy to ensure you’re putting yourself in a position to be found.

2) After this I will conduct an audit to check your web pages for critical things like internal link optimisation, image SEO and html structure. I’ll also make sure to implement keywords / keyphrases that are representative of who you are and what you do, but are also in line with what your ideal clients are running searches for.

3) After your new SEO strategy is in place, if you haven’t already, I’ll help you to set up analytics. Don’t worry - I’ll also show you what to look for so you can see where search engine crawlers are working for you. I’ll also walk you through the steps you need to take if/when they aren’t so you can bring in better results.

If search engines aren’t driving traffic to your site, you’re not going to make the level of impact and income you want to and need to.

Interested in hearing about my Highway SEO offer so you can get seen on people’s screens? Hit the button below to book a call.

discontinued 

/ tech support

Services

Not everything can be automated, but a LOT of tech work can be delegated, so why not outsource the things you aren’t knowledgeable and expertised in or are, but don’t have the bandwidth to own?

People before working with me complain of having too many tabs open in their brain. And, just like a computer, when there’s too much going on in your mind, it compromises your performance.

Let me assist you with the tech so you can direct your focus into the things that will get you the biggest return on your investment of time and energy. For some, that might be designing and developing their next product, and for others, that might be providing their service. For still more, it might be actually marketing and selling their offer so they can generate revenue - it’s different for all, but what’s the same among my clients is that tech isn’t the best use of the resources they have.

(It also causes a lot of anxiety and overwhelm!).


Just look at the results Lauren saw after working with me in this way:

“I'm not very tech savvy, and so I was struggling to create certain things on my website the way I envisioned them. This was frustrating for me - I felt as though I was "settling" with my website for something that wasn't exactly how I wanted it to be. Alec simplified things for me, and was able to take my vision and work his magic to bring it into reality. He took the time to find out exactly what I was looking for, so I felt listened to and like my project was really important. The result was a better looking and higher functioning website which led to more booking and sign ups to my mailing list!”

- Lauren burke,THE MAMA COLLECTIVE

Here’s just a small selection of some of the things I can support with:

• Hosting

 • DNS servers

• Domain names

• Website audits and edits

• Integrations 

• Funnels


If it’s a fit, I’d love nothing more than to take care of your tech!

If it’s a fit, I’d love nothing more than to take care of your tech!

discontinued 

</ontheroadcoder> is rebranding

development services will be gradually closing down to make way for the new OBM service...check this new service out below!

obm service